FOR IMMEDIATE RELEASE
Parents and Educators Lead the Way: The Great Signing Launches Breakthrough Childcare Reform Initiative (Media Release)
A national feedback platform will finally give parents, childcare workers, and communities a direct voice — revealing the true state of the sector and guiding the reforms Australia has long needed.
Australia’s childcare crisis exposes a deeper civilizational failure: designing society around markets instead of human values.
FOR IMMEDIATE RELEASE: Sydney, Australia - Australia’s childcare sector is in crisis — but the real failure goes far deeper than funding shortfalls, isolated cases of mismanagement, or even the shocking and well-documented evidence of abuse. According to the team behind The Great Signing, a global campaign for social renewal, the true cause is structural: an Industrial Age system that organizes society around market principles instead of human values.
“For decades, we have tried to regulate, audit, or subsidise our way out of the childcare crisis,” said George Matafonov, founder of PByT (Powered by Trust).
“But we’ve missed the most important source of truth: the lived experience of parents, childcare workers, and communities.”
The Missing Link: Real Feedback From Real People
Despite years of government inquiries, media exposés, and policy reviews, Australia still lacks the most basic tool for understanding what’s really happening inside childcare centres: verified, transparent feedback from the people closest to the problem.
No one is asking the most obvious questions openly and transparently:
- What are parents actually experiencing day to day?
- How safe and supported do educators feel inside their centres?
- Where are the early signs of neglect, burnout, or mismanagement?
These answers remain hidden — not because the sector is unwilling to act, but because the system itself has never been designed to listen.
“This is the legacy of an outdated industrial model,” said Matafonov. “We built childcare around market logic — customers, competition, compliance — instead of human values like trust, responsibility, and community.”
Technology Now Makes It Possible to Change Everything
For the first time, new trust-based technology allows the sector to shift from a top-down regulatory model to a bottom-up accountability model.
The Great Signing is launching a national feedback initiative that empowers:
- Parents to share verified experiences,
- Educators to report workplace culture and concerns, and
- Communities to identify early warning signs of risk.
The immediate outcome: a clear, evidence-based picture of what is actually happening inside Australia’s childcare system — including issues that have gone unseen for years.
Invitation to Childcare Operators
The Great Signing is inviting childcare operators — for-profit and non-profit alike — to help frame the initial questions and participate in open discussion about the sector’s future.
“This is not about blame,” Matafonov said. “It’s about restoring trust by giving everyone a voice — and using real feedback to guide practical, community-led reform.”
"We've started the process with seven basic questions that need to be asked, in order to bring much-needed reform to the sector," adds.
A Turning Point for Childcare and Society
By embedding feedback and transparency at the centre of reform, The Great Signing aims to do what decades of regulation have not: lower costs, improve quality, and rebuild trust across the entire sector.
Parents, educators, and operators interested in contributing to the feedback initiative or learning more about The Great Signing can visit pbyt.net.
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Media Contact:
George Matafonov
Founder & CEO, PByT
media@pbyt.net
