Federal Election 2025: 2GB Advertising Proposal
Breaking the grip of the duopoly
The upcoming federal election provides a unique opportunity to finally break the grip of the political duopoly that is strangling democracy in Australia, through the concept of open democracy.
Open democracy is to the two-party system, what ride sharing was and is to the cab industry. Like the old cab industry, the two-party system is inefficient, wasteful, corrupt and resistant to change.
The grip of the old taxi industry was broken only through the disruption of ride sharing.
Similarly, the grip of the two-party system can only be broken through the disruption of open democracy.
See Open Democracy: A Vision for Greater Public Participation
The Advertising Proposal
The advertising proposal consists of a series of 40 second reads by key 2GB presenters (see example below).
The key messages of the campaign to be reinforced through a series of interviews, updates and social media promotion.
And it begins with a simple question ...
Variations of this ad could include 2GB presenters as well as other prominent Australians.